ON THE DAILY

OVERVIEW

AIGA is America’s oldest professional association for graphic designers. The Chicago chapter was looking to boost engagement as well as find its voice when Number 2 Studio initially met with them. Instagram engagement was an afterthought and their feed was primarily focused on flyers for upcoming events.

Our solution was to do a series of Instagram takeovers that engaged the Chicago creative community. This not only created content for their Instagram, but also created buzz around AIGA Chicago and gave them a voice toward diversity and inclusiveness. Number 2 Studio was hands on with the curation of the inaugural month of the takeovers to amazing results. For February 2018, we curated, along with AIGA Chicago, a selection of 28 of Chicago’s brightest African American designers, artists, and content creators to honor Black History Month. This grew into a social media based strategy that expanded month after month for the 2018 calendar year.

The results were great to say the least, posts were up 4760% over the previous month. Engagement also increased to 7.2k which is a 1440% increase over the previous month.

Services

Branding

Social Media Strategy